Cause Marketing Ft. The Tampon Book

Cause marketing is tricky. How to do actual good to society without having consumers doubt your motives, your CFO inquires about ROI, and you, as a marketer, do another boring campaign? “The Tampon Book” campaign by the Female Company is the answer to this question!

The campaign packaged 15 tampons by the brand in a book to get around Germany’s 19% tax on feminine hygiene products, which is much higher than caviar and truffles’ taxes. The first-edition and reprint of the book have sold out within a week and raised broad awareness (and outrages) around people paying the luxury tax for menstrual products.

The project has since won many awards and should really be a text-book example of modern communication — the magic when you combine PR with creativity.