The Unexpected

“People are easily bored, so if someone writes something unexpected it tends to make people feel good”, said the creative director of Oatly.

This is a mantra I think every marketer should live by to make their brands stand out. A beautifully designed creative is not enough anymore. I would even argue sometimes it’s a big no-no to make that a goal, when almost everybody strives for pretty designs.

Maybe a handwritten note or hand-drawn chart is what makes people stop and actually read 😉 ? The unexpected always do.