For International Masturbation day in May 2020, Pornhub launched a "wank-from-home"ad, giving everyone a friendly reminder that could be very helpful.
It hit several good advertising principles:
- Relevancy: many people are working from home and on conference calls — immediately grabbing people’s attention.
- Funny and memorable: people actually want to watch.
- Provided helpful information: very helpful indeed.
- Asked no one to buy: but the brand name will stick and it will be one of the first brands you remember when you want to buy.
- Authenticity: it could happen.
