Study Notes on Online Controlled Experiments - Part 2 (Multivariant testing, practical lessons)
This post is based on notes from reading Controlled experiments on the web: survey and practical guide by Ron Kohavi, Roger Longbotham, Dan Sommerfield, and Randal M. Henne.
![Experimentation Results - How to Interpret? [Tableau Workbook + Data]](/content/images/size/w600/2021/04/Screen-Shot-2021-04-03-at-7.16.52-PM-1.png)
